Is Facebook an effective tool for B2B brands?
24/01/12
We all know social media can be a very powerful branding and communication tool. Out of all the social media channels Facebook has the largest audience and the greatness potential. But are Facebook pages an effective way for B2B brands to build their customer base?
Research by Exact Target has identified that the number one reason people like a company profile on Facebook is to receive discounts and freebies which is not an approach applicable to most B2B companies. So how can a B2B brand successfully use Facebook?
Become an Industry Resource
Creating a profile that contains information useful to your clients adds value to your service and can also cements your position as an expert in your field.
Engage with your clients
Facebook is a great way build stronger relationship your existing customers. Getting involved with their marketing campaigns and taking the time and effort to promote the hard work your clients are doing can definitely earn you some browny points.
Build your personality
Facebook is not a business network and shouldn’t be treated in the same way. It’s used more during people’s personal hours so make your messages light and friendly. Think of it as an extension of your brand personality, be approachable and responsive.
Promote it
Just because you’re on Facebook, you won’t get an instant following of thousands. You need to cross promote it in your eShots, your websites, your different social media accounts and your marketing literature.
For more advice and tips go to our Facebook page www.facebook.com/yolkrecruitmentltd
