CRM Manager
-
Location
London
-
Sector:
-
Job type:
-
Salary:
£250 - £300 per day
-
Contact:
Jake Appleton
-
Email:
jappleton@yolkrecruitment.com
-
Contact phone:
02921 67 37 46
-
Job ref:
BH-26782
-
Published:
over 2 years ago
-
Duration:
2.5 Months
-
Expiry date:
2021-11-18
-
Start date:
2021-10-18 00:00:00
-
Consultant:
ConsultantDrop
We have an awesome opportunity for a CRM Manager to work with one of our favourite clients within the Advertising/Marketing sphere! As a CRM Manager you will be accountable for all day-to-day operational delivery, optimisation & reporting of campaigns for our client's new CRM customers. Working alongside clients’ in-house teams you will be responsible for developing innovative newsletter, lifecycle and behavioural campaigns and programs in line with client roadmaps and strategic priorities.
Reporting into the Customer Experience Director, you will be hands-on and laser focused on creating, maintaining and optimising customer journeys alongside tech & content teams. This includes journey design, preparing campaign briefs, audience segmentation, email build, visual campaign orchestration, a/b testing and reporting.
Our ideal candidate will have a proven track record in CRM and email marketing, with a strong understanding of utilising CRM platforms to drive automation and scalability. You'll be enthusiastic about creating campaigns that are meaningful to customers, deploying the right message on the right channels at the right time, that have a positive business impact for our clients.
Skills:
- 3+ years experience in CRM, with a minimum 1-2 years in building newsletters, lifecycle and/or behavioural email campaigns in ESPs/CRMs
- Strategic experience including designing communication strategies, journey mapping, program design and writing campaign briefs
- A passion for delivering personalised, relevant and engaging campaigns leveraging customer data and marketing automation technology
- Solid understanding of and practical experience in A/B testing
- Good understanding of channel and customer KPIs
- Numerate with solid commercial and reporting skills, with a focus on delivering insights that will impact channel performance and drive business decisions
- Strong communication skills including advanced English language
- Excellent project, stakeholder and time management and prioritisation skills
- Proficiency in MS Excel, Word, Powerpoint, Google Analytics
- Proactive team player with problem-solving mindset
- Proven ability to develop and maintain strong relationships with internal and external stakeholders
- Curiosity about CRM & CX, and ‘what’s next’ and ‘how can we do better’
- Experience working across other CRM channels (push, SMS)
- Understanding of data processes and privacy legislation
- Experience using Active Campaign
