CRM Manager
-
Location
London
-
Sector:
-
Job type:
-
Salary:
£35000 - £40000 per annum
-
Contact:
Jake Appleton
-
Email:
jappleton@yolkrecruitment.com
-
Contact phone:
02921 67 37 46
-
Job ref:
BH-27351
-
Published:
over 2 years ago
-
Expiry date:
2022-02-03
-
Start date:
2022-01-04 00:00:00
-
Consultant:
ConsultantDrop
As CRM Manager you will be accountable for all day-to-day operational delivery, optimisation & reporting of campaigns for our client's new CRM clients. Working alongside clients’ in-house teams you will be responsible for developing innovative newsletter, lifecycle and behavioural campaigns and programs in line with client roadmaps and strategic priorities.
Reporting into the Customer Experience Director, and with future scope to build out a team as the department scales, you will be laser focused on creating, maintaining and optimising customer journeys alongside tech & content teams. This includes journey design, preparing campaign briefs, audience segmentation, email build, visual campaign orchestration, a/b testing and reporting.
Our ideal candidate will have a proven track record in CRM and email marketing, with a strong understanding of utilising CRM platforms to drive automation and scalability. You’ll be enthusiastic about creating campaigns that are meaningful to customers, deploying the right message on the right channels at the right time, that have a positive business impact for our clients.
You’ll be a passionate CRM marketer with equal strengths in both creative and technical aspects of CRM, who puts the customer at the centre of everything they do. You’ll be the kind of person who takes great pride in monitoring and improving metrics, continually taking a data-driven approach to finding new ways to engage, retain and monetize our clients’ customers.
Additional responsibilities will include working alongside the Customer Experience Director to upskill in customer experience principles, participating and collaborating in CX mapping workshops and other exciting projects.
CX & CRM is a new function within the agency and as such is on a very exciting trajectory to scale & grow – so we’re looking for someone driven and hungry ready to join a fast-paced team to help it realise it’s ambitious vision!
Key responsibilities
- Own operational delivery, optimisation & reporting of all CRM campaigns for our client's CRM clients within their ESPs/CRMs
- Collaborate with wider client and agency teams to create & deploy impactful newsletter, lifecycle and behavioural campaigns and programs that deliver ROI
- Regularly report on all campaigns to clients & manage changes where necessary, to effectively manage campaigns sent vs client targets
- Drive innovative ideas and solutions in response to client business and customer needs
- Focus on planning, execution, measurement & analysis in equal measure
- Provide regular communication with clients and other stakeholders to ensure projects & deadlines are managed efficiently
- Participate in any new business or pitch calls as required
- Help develop internal and client-facing communications as the department grows
- Work alongside other channels teams in the agency to collaborate on and deliver full service marketing strategy for clients
- 3+ years experience in CRM, with a minimum 1-2 years in building newsletters, lifecycle and/or behavioural email campaigns in ESPs/CRMs
- Strategic experience including designing communication strategies, journey mapping, program design and writing campaign briefs
- A passion for delivering personalised, relevant and engaging campaigns leveraging customer data and marketing automation technology
- Solid understanding of and practical experience in A/B testing
- Good understanding of channel and customer KPIs
- Numerate with solid commercial and reporting skills, with a focus on delivering insights that will impact channel performance and drive business decisions
- Strong communication skills including advanced English language
- Excellent project, stakeholder and time management and prioritisation skills
- Proficiency in MS Excel, Word, Powerpoint, Google Analytics
- Proactive team player with problem-solving mindset
- Proven ability to develop and maintain strong relationships with internal and external stakeholders
- Curiosity about CRM & CX, and ‘what’s next’ and ‘how can we do better’?
