Marketing Managers play a crucial role within a business, overseeing the creation and delivery of the marketing strategy that feeds into the business objectives and company growth.

Marketing Managers also oversee the rest of the marketing team and monitor the day to day marketing activity, ensuring all marketing channels are being optimised and content is delivered successfully. You could be line managing a team of marketing assistants, coordinators and executives who specialise in social media, PR and content creation.

The role of a Marketing Manager requires a creative thinker, an individual who can conceive new marketing plans that target your required audience in inventive ways while also feeding into the overall company strategy. A Marketing Manager also needs to be commercially minded and analytical, with the ability to review and utilise data to inform on future marketing plans.     

MARKETING MANAGER KEY RESPONSIBILITIES:

• Oversee the creation of engaging content for all marketing channels including (but not limited to) social media, blogs, website, newsletters, PR activity and email marketing
• Manage the work, performance and professional development of the marketing team
• Create and implement the annual marketing strategy
• Manage third party agency relationships from design agencies to PR agencies
• Manage the Paid Social & Media Strategy 
• Act as the brand guardian, ensuring correct use of logos and brand across all marketing channels

​Carmarthen is one of the oldest towns in Wales, combining rich heritage with a growing and resilient local economy. Often referred to as the gateway to West Wales, it offers a more relaxed pace of life while remaining well connected via the A48 and rail links to Swansea and beyond. With a lower cost of living and strong community feel, Carmarthen is an increasingly attractive location for professionals seeking balance between career and lifestyle.

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The town’s economy is centred around public sector services, education, healthcare, and retail, with key employers including Hywel Dda University Health Board and the University of Wales Trinity Saint David. Alongside this, Carmarthen supports a wide network of independent businesses and SMEs, contributing to a diverse and stable employment market. Ongoing investment in the town centre and surrounding areas continues to create new opportunities, particularly across professional services and local enterprise.

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Outside of work, Carmarthen offers a lifestyle defined by culture, countryside, and coastline. The town itself is home to a mix of high street and independent shops, cafés, and restaurants, alongside cultural attractions such as Carmarthen Castle and the Lyric Theatre. Just a short drive away, you’ll find the Carmarthenshire coastline, the Brecon Beacons National Park, and rolling rural landscapes, making it ideal for those who value outdoor living. For professionals and families alike, Carmarthen delivers a strong sense of community, heritage, and quality of life.