Marketing Managers play a crucial role within a business, overseeing the creation and delivery of the marketing strategy that feeds into the business objectives and company growth.

Marketing Managers also oversee the rest of the marketing team and monitor the day to day marketing activity, ensuring all marketing channels are being optimised and content is delivered successfully. You could be line managing a team of marketing assistants, coordinators and executives who specialise in social media, PR and content creation.

The role of a Marketing Manager requires a creative thinker, an individual who can conceive new marketing plans that target your required audience in inventive ways while also feeding into the overall company strategy. A Marketing Manager also needs to be commercially minded and analytical, with the ability to review and utilise data to inform on future marketing plans.     

MARKETING MANAGER KEY RESPONSIBILITIES:

• Oversee the creation of engaging content for all marketing channels including (but not limited to) social media, blogs, website, newsletters, PR activity and email marketing
• Manage the work, performance and professional development of the marketing team
• Create and implement the annual marketing strategy
• Manage third party agency relationships from design agencies to PR agencies
• Manage the Paid Social & Media Strategy 
• Act as the brand guardian, ensuring correct use of logos and brand across all marketing channels

​Reading is one of the UK’s leading commercial centres outside of London, offering a fast-paced economy alongside excellent connectivity and quality of life. Located in the Thames Valley, the town benefits from direct rail links into London, as well as easy access to the M4 corridor, Heathrow Airport, and the wider South East. Its position as a key business hub, combined with a strong talent pool and modern infrastructure, makes Reading an attractive base for both employers and professionals.

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The local economy is driven by a strong presence of technology, finance, and professional services organisations, with Reading widely recognised as part of the UK’s “Silicon Valley”. Major global companies, including Microsoft, Oracle, and Cisco, have established operations in and around the town, supporting a high demand for skilled talent across digital, commercial, and corporate functions. Alongside this, a growing number of scale-ups and SMEs contribute to a dynamic and competitive job market.

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Outside of work, Reading offers a well-rounded lifestyle with a mix of urban amenities and green space. The town centre provides a wide range of retail, dining, and leisure options, while areas such as the Oracle Riverside and Caversham offer a more relaxed, community feel. Residents also benefit from easy access to the Thames Path, surrounding countryside, and nearby destinations such as the Chiltern Hills. With its strong economic profile, connectivity, and lifestyle offering, Reading presents a compelling option for professionals looking to develop their careers within a thriving business environment.