Head of CRM

Head of CRM

£50,000 - £60,000 per annum + excellent benefits

Cardiff/Remote*

Yolk Recruitment are proud to be partnered with a leading, multi award winning FinTech organisation to hire an experienced Head of CRM. This is a new role within the organisation offering huge scope for development and the opportunity to sculpt and develop a team.

In this pivotal role, you will spearhead the development and implementation of strategic CRM initiatives, driving commercial success and enhancing customer experiences. You'll be data driven and an excellent communicator and leader, someone who enjoys collaborating with other internal teams to work towards the organisational goals.

Here's what you'll be doing:

• Leading the CRM team in developing comprehensive strategies to achieve business goals and drive commercial objectives.
• Overseeing the delivery of targeted, multi-channel CRM campaigns that engage customers and deliver measurable results.
• Collaborating with the Data Team to leverage customer insights and segmentation models for personalised communications.
• Managing the relationship with the Customer Engagement Platform provider to optimise platform functionality and client services.
• Evaluating CRM requests from stakeholders and assessing commercial viability to support key strategic projects.

The skills and experience you'll bring to the team:

• You'll have proven expertise in CRM, with a track record of driving commercial results, preferably within Fintech, Financial Services or another legislated environment (although industry experience is not a deal breaker!)
• You'll possess strong leadership skills and experience in team management and development.
• You'll have a broad knowledge of CRM platforms, marketing automation, and data management.
• You'll have experience in developing retention and loyalty programs to increase customer lifetime value.
• You'll have excellent planning and organizational skills, with the ability to work in a fast-paced environment.

The excellent benefits you'll receive in return:

• 24 days holiday per year, plus bank holidays, plus additional day per year up to 28 days
• Holiday buy/sell options (up to 5 days per year)
• Annual bonus (up to 20 % of annual salary)
• Hybrid/remote/flexible working
• Flexible start and finish times
• Private Medical Insurance
• Half a day off on your birthday
• Death in Service Cover (X3 your annual salary)
• Income Protection Insurance
• Company Pension Plan - up to 6% Matched contributions
• Access to health and wellbeing benefits
• Social committee and staff events throughout the year
• Beautiful purpose-built offices
• Free office gym
• Collaboration space and games room

*This organisation offers a lot of flexibility around flexible/hybrid working, however, your presence will be needed at the office in Cardiff at least 1 day per week.

To apply for this role, please apply with a CV to Kim Partridge. We also offer a referral scheme so if you know of someone who you think could be a good fit for this position, please get in touch.


Yolk Recruitment Ltd acts as an employment business for temporary positions and an employment agency for permanent positions. Yolk Recruitment Limited is committed to equal opportunity and diversity. Suitable candidates with equivalent qualifications and more or less experience can apply. By applying for this job you accept the T&C's, Privacy Policy and Disclaimers which can be found at YolkRecruitment.com'