Marketing
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Trade Marketing Executive
Cardiff
About the Role Our client, a growing and dynamic organisation based in Cardiff, is looking for a motivated Trade Marketing Executive to join their marketing team. This is an exciting opportunity for someone with strong marketing coordination skills and a passion for driving brand visibility and sales through trade channels. Working closely with the wider marketing and sales teams, you will support the planning and execution of trade marketing campaigns, helping to strengthen relationships with retail and distribution partners while ensuring consistent brand presence across all trade touchpoints. Key Responsibilities Plan and execute trade marketing campaigns across retail and partner channels Coordinate promotional activity, POS materials, and in-store marketing initiatives Work closely with sales teams to align marketing activity with commercial objectives Support product launches with trade-focused marketing materials and campaigns Analyse campaign performance and provide insights and recommendations Manage marketing assets and ensure brand consistency across all trade channels Key Requirements Previous experience in a marketing role, ideally within trade marketing, retail marketing, or channel marketing Strong organisational and project management skills Ability to manage multiple campaigns and deadlines simultaneously Excellent communication and stakeholder management skills Analytical mindset with the ability to interpret campaign performance data What's on Offer Up to 35k pa Opportunity to work with a growing and ambitious brand Supportive and collaborative team environment Career development opportunities If you're a proactive marketing professional who enjoys working across sales and marketing to deliver impactful campaigns, we'd love to hear from you.
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Head of PR & Media
Cardiff
A fast-growing, award-winning marketing agency based in Cardiff, working with ambitious brands across the UK and beyond. Our integrated team delivers bold, strategic campaigns spanning PR, media relations, digital, content, and brand strategy. As they enter an exciting new phase of growth, they are looking for an experienced, commercially minded Head of PR & Media to lead their PR offering, elevate their media presence, and drive strategic growth for both clients and the agency. The Role This is a senior leadership position with full responsibility for shaping and scaling their PR and media division. You'll lead strategy, nurture media relationships, inspire a high-performing team, and play a key role in agency leadership and business development. Key Responsibilities Develop and lead the agency's PR and media strategy Oversee the creation and delivery of integrated PR campaigns Build and maintain strong national and regional media relationships Provide senior counsel to clients and act as a strategic advisor Identify and secure new business opportunities Lead, mentor, and grow the PR & Media team Manage budgets, forecasting, and performance metrics Enhance the agency's reputation and thought leadership presence About You They are looking for a strategic thinker and confident leader with a strong media network and a track record of delivering impactful PR campaigns. Essential: 8+ years' experience in PR, ideally within an agency environment Proven experience in a senior leadership role Strong national and trade media contacts Demonstrable success in delivering measurable PR campaigns Experience in new business pitching and client growth Exceptional communication and leadership skills Desirable: Experience across B2B and B2C sectors Crisis communications expertise Digital PR and influencer marketing experience Commercial acumen with P&L responsibility Salary up to £52,000pa
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Brand Marketing Manager
Cardiff
We are seeking a commercially driven and creatively ambitious Brand Marketing Manager to lead our B2C and B2B2C marketing strategy from our Cardiff headquarters. This role requires a strong creative leader who can shape compelling brand storytelling, content, and campaigns - while maintaining clear commercial accountability. You will balance creative ambition with measurable outcomes, ensuring all marketing activity drives brand equity, retail sell-through, and revenue growth. As a senior leader within the business, you will represent Marketing at Executive Leadership level and play a critical role in aligning brand, consumer, and trade strategies. Key Responsibilities Brand & Consumer Communications Lead consumer brand outreach and communications across owned and earned channels. Develop and execute influencer strategy and manage key creator partnerships. Own organic and paid social media strategy, planning, and performance. Lead PR strategy and execution, building brand presence and authority. Oversee B2C email marketing strategy and performance optimisation. Ensure all consumer-facing activity supports retail partners and drives channel sell-through. Creative Direction & Brand Content Own creative direction and brand guidelines, ensuring consistency across all touchpoints. Lead showroom design concepts and experiential brand environments. Oversee POS creative and in-store marketing materials. Direct website creative development (agency-supported). Develop compelling brand content You will ensure the brand's visual and narrative identity is distinctive, premium, and commercially effective. Marketing Leadership & Strategy Own the B2B2C marketing strategy and annual planning process. Develop and deliver the annual marketing roadmap aligned to commercial objectives. Line manage, mentor, and develop the marketing team. Represent Marketing on the Executive Leadership Team. Partner closely with Sales and Commercial teams to ensure joined-up planning. Commercial Accountability Take ownership of marketing-led commercial outcomes. Use insight, performance data, and market intelligence to guide decisions. Establish clear KPIs and reporting frameworks across all marketing activity. Balance creative excellence with strong financial discipline. Manage and optimise marketing budgets to maximise ROI. Skills & Experience Required Proven experience in a senior Brand, Consumer, or Marketing Manager role. Demonstrated success delivering integrated B2C and B2B2C strategies. Strong creative leadership with experience owning brand direction. Experience managing influencer marketing, PR, and social media (organic and paid). Commercially astute with a track record of delivering measurable growth. Experience working closely with Sales and trade/retail partners. Strong stakeholder management and leadership capability. Confident presenting at Executive level. Competitive salary and performance-related bonus.
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Product Marketing Executive
Cardiff
Our long-established and highly respected client, based in Cardiff, is seeking a commercially minded Product Marketing Executive to join their growing team. This is an exciting opportunity for a proactive and analytical marketing professional who enjoys working cross-functionally and playing a key role in product development, market insight, and commercial success. The Role As Product Marketing Executive, you will support product strategy, drive market insight, and help deliver successful product launches while ensuring compliance and portfolio performance. You'll work closely with internal teams, suppliers, and customers to strengthen product positioning and contribute to sustainable growth. Key Responsibilities 🔹 Product Development & Strategy Support overall product and brand strategy Identify market gaps and contribute to new product development Work closely with suppliers on product information and materials Support packaging development, launch plans, and promotional activity 🔹 Market & Customer Insight Gather customer feedback and monitor market trends Review product performance and prepare detailed reports Recommend improvements based on performance data and insights 🔹 Sales & Marketing Support Develop compelling product messaging and training materials Attend customer visits and support technical discussions Identify and support margin improvement opportunities 🔹 Compliance & Sustainability Ensure products meet required standards and directives Contribute to sustainability initiatives with a strong commercial focus 🔹 Portfolio & Quality Management Manage products across the existing portfolio Support the resolution of product quality issues Salary up to £30,000pa
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Marketing Assistant
Swansea
Role Overview Our client is seeking a proactive and detail-oriented Marketing Assistant to support their UK marketing function based in Swansea. Working in close coordination with the Marketing Coordinator (UK Lead) and the Business Development Team, the successful candidate will assist in the delivery of marketing initiatives across multiple channels, supporting both strategic and day-to-day activities. Key Responsibilities Assist with researching market trends, competitor activity, and customer insights, compiling findings into structured and insightful reports. Support the development of marketing campaign content, including: Brochures and promotional materials Website news and blog posts Social media content Assist in the planning, coordination, and execution of marketing events Collaborate closely with internal stakeholders to support broader marketing and business development objectives. Ensure marketing activities are delivered accurately, on time, and to a high standard. Skills & Abilities Demonstrable capability in marketing, market research, and business analysis methods and tools. Strong strategic thinking and commercial awareness. Highly organised with excellent attention to detail and the ability to manage multiple projects and priorities simultaneously. Intellectual curiosity, creativity, flexibility, drive, and self-confidence. Ability to work effectively both independently and as part of a team to ensure objectives are met or exceeded. Excellent written, verbal, and interpersonal communication skills. Knowledge of, or willingness to learn, Adobe Creative Suite, including InDesign, Photoshop, and Premiere Pro (Video). Familiarity with or willingness to learn Content Management Systems, such as WordPress, for content editing. Experience with or willingness to learn CRM software, particularly HubSpot. Salary Up to £30,000pa
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Senior Graphic Designer
Cardiff
Our client is a forward-thinking and creative organisation based in Cardiff, known for producing high-quality, engaging design work across digital and print channels. With continued growth and an expanding project pipeline, they are looking for a talented Designer to join their collaborative and fast-paced creative team. The Role As the Designer, you'll be responsible for creating visually compelling assets that elevate the brand, communicate key messages, and support a variety of marketing and commercial initiatives. You'll work closely with marketing, content, and product teams to bring ideas to life and ensure brand consistency across all touchpoints. Key Responsibilities: Produce high-quality design assets for digital, print, and social media Develop creative concepts and translate them into polished, on-brand designs Work with the wider team to deliver campaigns, product launches, and promotional materials Maintain brand guidelines and ensure visual consistency Manage multiple projects simultaneously and meet deadlines in a fast-paced environment Adapt designs based on feedback and collaborate closely with key stakeholders Stay up to date with industry trends, design tools, and best practices About You You're a creative thinker with a strong portfolio of design work and an eye for detail. You take pride in producing beautiful, effective designs and thrive in a collaborative team environment. You will have: Proven experience as a Designer (agency or in-house) A strong portfolio showcasing your design skills Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign; XD/Figma a bonus) Excellent understanding of typography, layout, colour, and visual hierarchy Experience creating assets for digital and print channels Strong communication skills and the ability to present ideas confidently A proactive attitude with strong organisational skills What's On Offer The chance to join a creative, supportive, and ambitious team Opportunities for professional development and skill growth Competitive salary and benefits package A vibrant studio culture in the heart of Cardiff
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Yolk was instrumental in facilitating my new role. They were great in keeping in touch, updating, and encouraging me throughout the process. I was lucky enough to impress my new employers in the two interviews and I was offered the job. Yolk provided clear and regular instructions about the next steps. I would strongly recommend companies work with Yolk.
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Kim Partridge is exceptional. Found my CV and contacted me for a potential role. Arranged an interview immediately, helped me prepare she was very accurate on what to expect and ended up receiving a job offer which I accepted. Always responds to queries and is helpful. Highly recommend her. Thank you Kim!!
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I had a great experience working with Yolk. They supported me through the whole application process, provided me with good advice and coaching along the journey. I can wholeheartedly recommend applying through them. Thank you for everything!
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Kim Partridge is exceptional. Found my CV and contacted me for a potential role. Arranged an interview immediately, helped me prepare she was very accurate on what to expect and ended up receiving a job offer which I accepted. Always responds to queries and is helpful. Highly recommend her. Thank you Kim!!
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Yolk have been fantastic supporters of V12 for a while, they have sourced us several great candidates. Yolk really go above and beyond in getting to know the business, the hiring manager, what type of person you need and who will be successful. The whole process is fast and efficient and we have always had a successful outcome. I can’t recommend Yolk enough."
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I have worked with Yolk over the last few years where they have both placed me and also recruited for my current team. Yolk are a pleasure to work with - honest, totally reliable and gives constructive feedback to all parties. I have not only found them professional, but they are quick to follow up on every single query and go out of their way to ensure they find you the best candidate for the role. They are extremely connected within the Mark...
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Yolk was excellent throughout the whole process of my job search, interview stage and appointment. Due to personal circumstances it was not an easy time for me and they made it so much easier! I wish you all the best in placing lots more candidates in their dream roles. Thank you for everything.
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Yolk was brilliant to work with - always on the ball and yet personable. I really valued their support in the job I've recently acquired at Waterlogic, where she ensured my needs were met and talked me through everything I needed to secure the position I have. I only have high praise of Yolk and their work and I'm very thankful for the opportunity to work with them - thank you!
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Lisa Griffiths
Principal Consultant | Marketing
Lisa specialises and has extensive knowledge in the marketing space across the South Wales & South West region.
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David Jenkins
Sales Director
David identifies opportunities for Yolk to partner with clients who are undergoing growth, discovering how we can take them to the next level.