Product Marketing Manager - Cardiff / Hybrid - £90,000 + Excellent Benefits

Yolk Recruitment are supporting a high-growth B2B technology business with a strong international presence. The company is investing heavily in building out its product marketing capability and is establishing this function as a new discipline within the organisation. This role offers a genuine opportunity to shape product marketing from the ground up, owning the UK strategy and helping define how products are positioned, launched, and enabled across the business.

This opportunity would suit a Product Marketing Manager who has experience setting up product marketing foundations, enjoys building propositions from scratch, and wants real ownership rather than inheriting a fully formed playbook.

This is what you'll be doing

Reporting into the Director of Product Marketing, you'll take responsibility for setting up and executing product marketing for the UK market, while working closely with global peers. You'll act as the local expert on products, buyers, and market needs, with the freedom to define how product marketing is done locally.

Your responsibilities will include:

Building the UK product marketing strategy from the ground up, defining positioning, messaging, and go-to-market approaches where little currently exists.
Leading UK-specific product and buyer messaging frameworks that give GTM teams clear, usable direction.
Working closely with Product Management to ensure messaging reflects real customer problems and market priorities.
Creating foundational messaging briefs, playbooks, and enablement content for UK sales and marketing teams.
Owning the execution of product and feature launches in the UK, from early planning through to adoption and performance tracking.
Developing sales enablement materials such as proposals, collateral, case studies, and FAQs to support win rates and reduce sales cycles.
Partnering with Product, Product Analysts, and Voice-of-Customer teams to understand the UK buying journey and identify funnel improvement opportunities.
Acting as the product marketing lead for the UK, tailoring global initiatives to land effectively in the local market.
Using market data, customer insight, and competitive intelligence to continually refine messaging and proposition.
Owning the creation and distribution of clear, customer-focused product release notes for the UK market.

What you'll bring

2-3 years' experience in B2B Product Marketing, ideally including experience building product marketing capability or propositions from scratch.
A proven track record of creating clear, compelling positioning and messaging without relying on existing frameworks.
Strong written communication skills and a high level of attention to detail.
Confidence working with both customer insight and data to inform decisions.
Experience managing multiple priorities in a fast-paced environment with limited direction.
The ability to build strong relationships across Product, Sales, and Marketing teams.
Confidence presenting to leadership and commercial teams.
A growth mindset, with curiosity and a practical approach to continuous improvement.

What you'll get in return

You'll be joining a business at an exciting stage of growth, offering:

Hybrid working with flexibility
The chance to shape a brand-new product marketing function
High visibility and influence across Product and Commercial teams
A competitive salary and comprehensive benefits package
Clear opportunities to grow with the function as it scales

Interested?

If you're excited by the idea of building something from the ground up and taking real ownership of product marketing in the UK, please get in touch. We also offer a referral scheme for any candidates who are successfully placed.

For more information, contact Dan Newton at Yolk Recruitment.