Marketing Managers play a crucial role within a business, overseeing the creation and delivery of the marketing strategy that feeds into the business objectives and company growth.

Marketing Managers also oversee the rest of the marketing team and monitor the day to day marketing activity, ensuring all marketing channels are being optimised and content is delivered successfully. You could be line managing a team of marketing assistants, coordinators and executives who specialise in social media, PR and content creation.

The role of a Marketing Manager requires a creative thinker, an individual who can conceive new marketing plans that target your required audience in inventive ways while also feeding into the overall company strategy. A Marketing Manager also needs to be commercially minded and analytical, with the ability to review and utilise data to inform on future marketing plans.     

MARKETING MANAGER KEY RESPONSIBILITIES:

• Oversee the creation of engaging content for all marketing channels including (but not limited to) social media, blogs, website, newsletters, PR activity and email marketing
• Manage the work, performance and professional development of the marketing team
• Create and implement the annual marketing strategy
• Manage third party agency relationships from design agencies to PR agencies
• Manage the Paid Social & Media Strategy 
• Act as the brand guardian, ensuring correct use of logos and brand across all marketing channels

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Cardiff is the thriving capital of Wales and one of the UK’s fastest-growing cities, combining a vibrant economy with an outstanding quality of life. As the commercial and cultural hub of Wales, Cardiff has become a magnet for professionals seeking new opportunities, with its strong job market and affordable cost of living making it an attractive alternative to larger UK cities.

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The city is home to a diverse range of industries, from established legal and financial services firms to the fast-growing fintech, technology, and creative sectors. Major employers have increasingly chosen Cardiff as their base thanks to its skilled workforce, excellent transport links, and reputation for innovation. Whether it’s multinational corporations in the city centre or ambitious start-ups across neighbourhoods like Pontcanna, or areas like Cardiff Bay, opportunities here are wide-ranging and on the rise.

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Outside of work, Cardiff offers a lifestyle that blends city living with easy access to nature. Residents enjoy world-class sport, music, and cultural events at the Principality Stadium and Wales Millennium Centre, alongside independent restaurants, cafes, and shops that give the city its unique character. Just a short journey away, you’ll find the coast, the Brecon Beacons, and beautiful countryside, making it easy to balance work with wellbeing. For professionals and families alike, Cardiff delivers the perfect mix of career growth, culture, and community.

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