Marketing Managers play a crucial role within a business, overseeing the creation and delivery of the marketing strategy that feeds into the business objectives and company growth.

Marketing Managers also oversee the rest of the marketing team and monitor the day to day marketing activity, ensuring all marketing channels are being optimised and content is delivered successfully. You could be line managing a team of marketing assistants, coordinators and executives who specialise in social media, PR and content creation.

The role of a Marketing Manager requires a creative thinker, an individual who can conceive new marketing plans that target your required audience in inventive ways while also feeding into the overall company strategy. A Marketing Manager also needs to be commercially minded and analytical, with the ability to review and utilise data to inform on future marketing plans.     

MARKETING MANAGER KEY RESPONSIBILITIES:

• Oversee the creation of engaging content for all marketing channels including (but not limited to) social media, blogs, website, newsletters, PR activity and email marketing
• Manage the work, performance and professional development of the marketing team
• Create and implement the annual marketing strategy
• Manage third party agency relationships from design agencies to PR agencies
• Manage the Paid Social & Media Strategy 
• Act as the brand guardian, ensuring correct use of logos and brand across all marketing channels

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Swansea is a coastal city in South Wales that combines career opportunities with a relaxed lifestyle and stunning natural surroundings. As the second largest city in Wales, Swansea has a proud industrial history and is now a hub for modern industries including energy, manufacturing, healthcare, digital technology, and education. With strong investment in regeneration and innovation, Swansea is steadily growing as a destination for professionals who want both career development and a high quality of life.

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The city is home to major employers such as Swansea University, DVLA, and healthcare providers, alongside a growing number of start-ups and businesses within the tech and life sciences sectors. Its role in supporting the green energy transition is also significant, with projects in offshore wind and renewable energy creating exciting new opportunities. Positioned within the wider Swansea Bay City Region, the city benefits from strong connections to neighbouring towns and industries, making it a central part of South Wales’ economic landscape.

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Life in Swansea offers the best of both worlds. The city centre has seen significant redevelopment with new shops, restaurants, and leisure spaces, while its coastal location provides easy access to the Gower Peninsula, one of the UK’s most beautiful natural areas. From beaches and outdoor sports to cultural venues, music, and festivals, Swansea offers plenty to enjoy outside of work. With affordable living costs compared to other UK cities and excellent transport links across Wales and to England, Swansea is an attractive place to live and work for professionals and families alike.

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