2025 Sales Hiring Outlook: Skills, Salaries & What’s Changing
The UK sales recruitment market is showing strong activity in 2025, with businesses across multiple sectors investing in commercial growth following a stabilising economy. From SaaS to manufacturing and professionals services, there’s consistent demand for high-performing sales professionals, especially those with proven experience in complex, consultative environments.
Business Development, Account Management, and Customer Success roles are among the most sought after, with a particular focus on individuals who can generate new revenue streams while also nurturing long-term client relationships. Employers are prioritising candidates with strong emotional intelligence and soft skills, solution led sales approaches, and adaptability across hybrid or remote roles.
However, Yolk’s sales recruitment team are seeing that the market remains candidate driven. Skilled salespeople are in high demand, and they know it, which means they’re placing more weight on commission structure transparency, company culture, and flexibility. A vague incentive scheme or unclear career progression is often a deal breaker.
Sales professionals are increasingly leveraging technology to enhance performance. According to Salesforce’s 2024 State of Sales report, only 35% of sales professionals completely trust the accuracy of their data, highlighting the need for improved data quality and trust in sales processes. This underlines the need for strong onboarding, ongoing enablement, and a clear sales mission to retain top performers.
To compete, employers must act quickly, communicate clearly, and sell the opportunity as well as the role. The businesses seeing the most success are those that understand that hiring is a two-way street.
Want to stay ahead of the recruitment curve?
Whether you want a deeper understanding into the Sales professionals market, or you're just benchmarking salaries, Yolk's free bespoke Talent Report gives you the insight to make smarter hiring decisions.
Contact Yolk's Sales recruitment team direct below.
Email: sales@yolkrecruitment.com
Call: 029 2022 0078