Marketing Jobs in 2025: Trends Every Employer Should Know
The marketing and creative job market has stabilised following some years of disruption. In 2025, Yolk’s Marketing and Creative recruitment team are seeing renewed investment in internal marketing teams, especially across digital, performance, brand roles, and CRM as businesses refocus on growth and customer retention.
Specialist skills such as paid media, SEO, and content strategy are the highest in demand right now and will be for the foreseeable, as well as AI integration marketing specialists. Equally, employers are looking for marketers with commercial awareness and cross-channel experience. The digital marketing landscape is evolving rapidly. In 2024, 53% of UK businesses reported an increase in digital marketing budgets, reflecting the growing importance of online presence and customer engagement strategies.
However, the market remains candidate led. Yolk’s marketing and creative recruitment team are seeing that marketing professionals are seeking meaningful work, hybrid or remote flexibility, and clear progression. Lengthy interview processes or lack of clarity around responsibilities are still leading to drop-offs at offer stage.
Want to stay ahead of the recruitment curve?
Whether you want a deeper understanding of the Marketing & Creative market, or you're just benchmarking salaries, Yolk's free bespoke Talent Report gives you the insight to make smarter hiring decisions.
Contact Yolk's Marketing & Creative recruitment team direct below.
Email: marketing@yolkrecruitment.com
Call: 029 2022 0078