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Database Marketing Analyst

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  • Location:

    Cardiff

  • Sector:

    Technology & Digital

  • Job type:

    Permanent

  • Salary:

    £45000 - £50000 per annum + up to 17 % bonus, excellent pension

  • Contact:

    Jeffrey Barr

  • Email:

    Jeffrey.Barr@yolkrecruitment.com

  • Job ref:

    BBBH30089_1663069691

  • Published:

    11 days ago

  • Expiry date:

    13 October 2022

  • Start date:

    ASAP

Database Marketing Analyst - up to £50,000 + up to £8,500 bonus - Excellent benefits - Hybrid (2 days in the office) - Cardiff - 2 stage virtual interview - immediate interview and start date available

Yolk Recruitment are recruiting for a database marketing analyst to work with a large financial services company. This is an exciting opportunity to work with a long-established company that is in a period of great expansion. You will deliver end-to-end database marketing campaigns including pre-campaign planning, data extractions & insightful post campaign analysis to support business decision making. A great opportunity to learn and develop new skills such as Snowflake within a supportive team.

Responsibilities:

  • Develop knowledge and skills to ensure accurate campaign selections
  • Provide data expertise on the information available for the campaign, communication, and data extraction.
  • Ensure robust tracking of campaigns in place, including implementation of control cells, test and learn methodology and campaign tracking.
  • Develop post campaign analysis reports on performance of campaigns.
  • Make recommendations on how future campaign and communications performance and value can be improved.
  • Develop understanding on the Group Marketing Database (GMD) and Campaign Management data and infrastructure to ensure campaigns are robust.

Core Skills / Experience:

  • Good SQL coding to manipulate data on GMD and other warehouses
  • Experience using SAS or similar analysis tool
  • Experience in optimal campaign selections and analysis
  • Deploying models / analysis to drive greater database marketing performance
  • Deploying propensity and other models to campaigns
  • Good Experience in Data storage and data transfer practices

Desirable Skills:

  • Experience in campaign sign-off processes to ensure all campaigns are compliant
  • Experience in campaign briefing processes to ensure all campaigns correctly logged and auditable