Display Account Manager
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Location
London
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Sector:
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Job type:
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Salary:
£40000 per annum
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Contact:
Jake Appleton
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Email:
jake.appleton@yolkrecruitment.com
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Contact phone:
02921 67 37 46
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Job ref:
BH-28978
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Published:
almost 2 years ago
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Expiry date:
2022-06-26
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Start date:
2022-05-26
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Consultant:
ConsultantDrop
Yolk Recruitment are recruiting for a Display Marketing Account Manager to work in SoHo and create/manage their function.
The Account Manager is an established and proven expert in Display and Mobile advertising across both managed IO and self-serve programmatic campaigns. This role requires an understanding of how Display and Mobile interact with and complement all digital marketing channels, working with other digital disciplines to help define our clients’ digital marketing strategy.
Responsibilities:
Display & Mobile specific responsibilities
- Own Display and Mobile account(s), including leading media partner management, tracking and internal documentation such as financial entries and billing
- Build longer term strategy to grow account size and complexity, leading to high client retention.
- Work closely with media partners to plan and activate Display and Mobile campaigns on behalf of our clients, ensuring activity is set up to achieve the specific KPIs set out in each individual campaign brief
- Where applicable, manage buys through self-serve media platforms and optimize delivery to meet our clients’ campaign objectives. Hands-on experience within DV360 would be beneficial
- Maintain a high standard of reporting and campaign delivery, with experience working with ad servers (e.g Google Campaign Manager) and mobile tracking partners (e.g.AppsFlyer)
- Manage budgets in line with strategy and ensure that monthly spend is on target
- Work closely with Client Services and the Heads of Department to ensure all agency accounts have a performance and commercial strategy specific to Display/Mobile
- For mobile-specific campaigns, exposure to app promotion and CPI paid social would be beneficial
- Direct line management of junior members of the Department to ensure that work is delivered to an exceptional standard, on target and on time
- Training and development of junior team members to ensure that they are performing at the standard expected by the team's and our clients
- Quality control of work conducted by junior members of the team
- To work with the relevant Heads of Department across a range of tasks to further the scale, capabilities and quality of the team's offering, including
- Training plans for Mobile/Display
- Media and tech supplier relationships
- Lead development of our Mobile and Display proposition alongside the Heads of Department
- Ongoing reviews of media and technology partners
- Conduct internal training sessions for Client Services and other departments
- At least 2 years of hands-on display management, programmatic buying or mobile (CPI) buying experience
- Experience of working on clients spending at least £50,000 per month or per campaign
- Experience of working directly with DV 360 specifically and tracking integration with GA 360 and Search Ads 360
- Experience of working with 3rd party SDKs such as Apps Flyer
- Experience of reviewing and managing 3rd party media buyer relationships and workflows
- Excellent attention to detail
- Excellent written and verbal English
- Excellent numeracy and analytical capabilities
- An inquisitive and self-learning mentality
Benefits:
- Holidays: 25 days, increasing with length of service, plus Christmas Eve and New Year’s Eve off; plus an additional 10 days ‘work from anywhere in the world’
- Free Breakfast
- Employee Assistance Programme
- Discounted wellbeing classes / membership
- Active company social life organised by a staff committee
- Team sports such as softball, netball, bowling
- Opportunity for involvement in CSR and charity initiatives
- Cycle, electric car and tech purchase savings
- Personal Development, including:
- Bi-Annual appraisals
- Company mentor scheme
- Training, including:
- Supplier sessions (e.g. Google)
- Industry bodies (e.g. IAB)
- External trainers
- Opportunities to learn about other digital disciplines
