Marketing Research Co-ordinator

Location: Swansea / Hybrid

Salary: £30,000 - £35,000

The Marketing Coordinator will be at the forefront of strategic planning, leveraging their expertise to conduct comprehensive market research and analysis. By delving into market trends, consumer behaviors, and competitor landscapes, they will uncover invaluable insights that will guide the company's expansion efforts. Their adeptness in recognising emerging opportunities and potential threats will be vital in shaping the company's trajectory in the global marketplace.

Key Responsibilities:

• Coordinate and manage all market research activities to support business growth initiatives.
• Conduct targeted market research independently and coordinate findings with freelance researchers.
• Engage with relevant agencies and organizations to access market research and international business development support.
• Analyse market size, attractiveness, and competitor landscape to identify business opportunities and justify sales and marketing investments.
• Maintain up-to-date knowledge of industry trends and developments in target markets.
• Develop and implement a tracking and reporting system for market knowledge and competitor activity.
• Provide regular feedback and reports to stakeholders, including presentations and written communications.
• Translate research findings into customer communications, such as press releases, social media posts, and case studies.
• Collaborate with the Global Marketing Team to ensure alignment and consistency in marketing activities.

Requirements:

• Bachelor's degree in Marketing, Market Research, Economics, or Finance.
• Minimum of 5 years of experience conducting market research in a B2B manufacturing environment.
• Fluent in English; proficiency in German, French, or Spanish is advantageous.
• Demonstrable capability in market research methodologies and tools.
• Strong strategic, business, and commercial acumen.
• Entrepreneurial mindset with exceptional initiative and problem-solving skills.
• Ability to work independently and collaboratively in a fast-paced environment.
• Excellent communication skills, both written and verbal.
• Proficiency in IT tools, including internet-based market research tools, databases, and Microsoft Office Suite (Word, Excel, PowerPoint).

Benefits:

• Competitive salary and performance-based bonuses
• Comprehensive health, dental, and vision insurance plans
• Retirement savings plans with company matching contributions
• Flexible work arrangements and remote work options
• Generous vacation, holiday, and sick leave allowances
• Professional development opportunities and tuition reimbursement programs
• Employee assistance programs for mental health and wellness support
• Opportunities for career advancement and internal mobility