Paid Media Account Manager
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Location
London
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Sector:
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Job type:
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Salary:
£40000 per day
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Contact:
Jake Appleton
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Email:
jappleton@yolkrecruitment.com
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Contact phone:
02921 67 37 46
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Job ref:
BH-27346
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Published:
almost 4 years ago
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Expiry date:
2022-01-18
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Start date:
2022-01-04 00:00:00
The Paid Media Account Manager is an established and proven expert in PPC but with strong capabilities in at least one other Paid Media channel (Display, Paid Social, Mobile/App Promotion, Native). This role requires an understanding of the way in which channels interact and complement one another, as well as the technical capabilities to execute high-performance Paid campaigns.
Reporting to the Head of PPC within the department, the Account Manager directly contributes to the overall direction, development and scope of our client's offering.
Key responsibilities:
Campaign Strategy & Management
- To work closely with clients to ensure a full understanding of their business, digital needs and priorities
- To work closely with the Head of PPC to ensure all accounts have a performance strategy
- To work closely with Client Services and the Head of PPC to ensure all accounts have a commercial strategy
- To work closely with suppliers to ensure that the team are constantly at the forefront of industry developments and, when suitable, we are trialing these new tactics for our clients
- Ensure all activity meets or exceeds performance expectations
- To manage budgets in line with strategy and ensure that monthly spend is on target
- Direct line management of junior members of the Paid Media Department to ensure that work is delivered to an exceptional standard, on target and on time
- Training and development of junior team members to ensure that they are performing at the standard expected by the agency and our clients
- Quality control of work conducted by junior members of the team
- To work with the Departmental Head across a range of tasks to further the scale, capabilities and quality of our client's offering, including
- Recruitment
- Training plans
- New business (both preparation and attendance)
- Media supplier relationships
- Technology and automation
- At least 3 years of working in PPC delivery (if in a mixed channel role, at least 70% of time on PPC)
- A proven track record of:
- delivering projects and results for clients with monthly budgets of £50,000+
- achieving ecommerce targets (sales and revenue volume, CPA, ROI, ROAS)
- developing junior team members
- leading 3rd party bid management tools
- leading onsite analytics packages
- bringing efficiency to client activity in terms of both performance and resource levels
- Experience of executing campaigns within other Paid Media channels beneficial. (Training will be provided if not as eventually the role will encompass this responsibility)
- Strong understanding of wider digital channels and environment
- Ability to work and succeed in a fast-paced environment
- Ability to independently research news stories, industry developments or opportunities and relay these to the wider business
- Highly organised with an acute attention to detail
- Exceptional level of English, both written and spoken
- Strong numerical and analytical capabilities, including use and creation of Excel formulae and macros
- Capabilities with AdWords scripts or Java beneficial
- Additional language capabilities beneficial