Paid Media Account Manager
-
Location
London
-
Sector:
-
Job type:
-
Salary:
£35000 - £40000 per annum
-
Contact:
Jake Appleton
-
Email:
jake.appleton@yolkrecruitment.com
-
Contact phone:
02921 67 37 46
-
Job ref:
BH-29020
-
Published:
almost 2 years ago
-
Expiry date:
2022-06-26
-
Start date:
2022-05-26
-
Consultant:
ConsultantDrop
Yolk Recruitment are recruiting for a Paid Media Account Manager to join our client's team to support their major channels. The Paid Media Account Manager is an established and proven expert in PPC but with strong capabilities in at least one other Paid Media channel (Display, Paid Social, Mobile/App Promotion, Native). This role requires an understanding of the way in which channels interact and complement one another, as well as the technical capabilities to execute high-performance Paid campaigns.
Key responsibilities:
Campaign Strategy & Management
- To work closely with clients to ensure a full understanding of their business, digital needs and priorities
- To work closely with the Head of PPC to ensure all accounts have a performance strategy
- To work closely with Client Services and the Head of PPC to ensure all accounts have a commercial strategy
- To work closely with suppliers to ensure that the team are constantly at the forefront of industry developments and, when suitable, we are trialing these new tactics for our clients
- Ensure all activity meets or exceeds performance expectations
- To manage budgets in line with strategy and ensure that monthly spend is on target
- Direct line management of junior members of the Paid Media Department to ensure that work is delivered to an exceptional standard, on target and on time
- Training and development of junior team members to ensure that they are performing at the standard expected by the team's and our clients
- Quality control of work conducted by junior members of the team
- To work with the Departmental Head across a range of tasks to further the scale, capabilities and quality of the team's offering, including:
- Recruitment
- Training plans
- New business (both preparation and attendance)
- Media supplier relationships
- Technology and automation
- At least 3 years of working in PPC delivery (if in a mixed channel role, at least 70% of time on PPC)
- A proven track record of:
- delivering projects and results for clients with monthly budgets of £50,000+
- achieving ecommerce targets (sales and revenue volume, CPA, ROI, ROAS)
- developing junior team members
- leading 3rd party bid management tools
- leading onsite analytics packages
- bringing efficiency to client activity in terms of both performance and resource levels
- Experience of executing campaigns within other Paid Media channels beneficial. (Training will be provided if not as eventually the role will encompass this responsibility)
- Strong understanding of wider digital channels and environment
- Ability to work and succeed in a fast-paced environment
- Ability to independently research news stories, industry developments or opportunities and relay these to the wider business
- Highly organised with an acute attention to detail
- Exceptional level of English, both written and spoken
- Strong numerical and analytical capabilities, including use and creation of Excel formulae and macros
- Capabilities with AdWords scripts or Java beneficial
- Additional language capabilities beneficial
- Employee Assistance Programme
- Discounted wellbeing classes / membership
- Active company social life organised by a staff committee
- Team sports such as softball, netball, bowling
- Winter and summer parties
- Events supporting a nominated charity each year
- Opportunity for involvement in CSR initiatives
- Bi-Annual appraisals
- Company mentor scheme
- Supplier sessions (e.g. Google)
- Industry bodies (e.g. IAB)
- External trainers
- Opportunities to learn about other digital disciplines
