Search Engine Marketing Specialist

Are you a SEM specialist looking for a new opportunity at an established and continuously growing company? My Client is a leading software company looking for new talent to join their marketing team to aid their expansion and growth in the New Year.

This is what you’ll be doing

• Leading internal strategy discussions on how to generate new traffic from search through paid and organic campaigns

• Managing PPC and SEO campaigns focused on the UK market and delivering campaigns across both channels

• Monitor budgets and oversee search platform accounts to manage spend

• Tracking KPIs and producing useful reports for management, assessing performance and pinpointing issues; and being able to demonstrate the impact of campaigns and measure ROI

• Identifying new opportunity in search and identify back link opportunities

• Managing existing as well as create new PPC campaigns across a variety of platforms such as Google, Display, Bing, Facebook, YouTube, LinkedIn, Capterra

• Optimising campaigns to make best use of budget, run multi variate test on keywords, copy and video formats

• Keeping abreast of PPC, SEO and SEM trends on a continual basis

The experience you’ll bring to the team

• A minimum of three years' experience in managing SEO and Pay Per Click (PPC) and a track record of proactively identifying business opportunities, problem solving and creative thinking

• Advanced knowledge of (and preferably certified in) Google Analytics, Google Tag Manager, Google Ads and Google Search Console; and understanding of Google's algorithm updates

• Ability to take ownership of search strategy, creating and implementing new ideas

• Familiarity with SEO tools for technical optimisation and discovery; with experience in utilising PPC as part of our SEO efforts (i.e. Keyword testing, etc.)

• Strong communication skills, both verbal and written

• Highly analytical problem solving with the ability to conduct data analysis tasks and a desire to achieve and surpass targets, both for the company and at a personal level

• Proficiency in Excel; and HTML, CSS and JavaScript

And this what you’ll get in return

Competitive Salary offered

Pension and Health Plan

Onsite parking

Regular team socials

Friendly and casual working environment

Are you up to the challenge?

Contact Miriam on 02921 673752 or mcollett@yolkrecruitment.com.

Please apply with a CV and a cover letter outlining why you’re perfect for the role.  We also have a referral scheme so if you know of someone who would be great for the role please get in touch.

*Please note, whilst we do our best to contact all candidates, due to the high number of applications we receive we cannot guarantee this for every role. If you have not heard anything from us within 7 days of applying - then unfortunately you have been unsuccessful. Please keep an eye on our website for more opportunities.