Marketing Manager

Job Title: Marketing Manager
Location: Cardiff (Office-Based)
Salary: £40,000 per annum
Job Type: Full-time, Permanent

The job

I am delighted to be supporting my client, a training provider based in the heart of Cardiff, committed to delivering high-quality, impactful training solutions. Their mission is to empower individuals and organisations through skills development and continuous learning.

Due to growth, the business is seeking a talented and driven Marketing Manager to lead all marketing efforts, build brand awareness, and support business growth through strategic marketing initiatives

As the new Marketing Manager you will be responsible for planning, executing, and optimising marketing strategies to promote training programmes, attract new clients and learners, and strengthen our brand presence both locally and nationally.

This is a fantastic opportunity for a proactive, creative, and commercially-minded marketer to take ownership of a broad and varied marketing function.

Key Responsibilities

• Develop and implement a comprehensive marketing strategy aligned with business objectives.
• Manage and execute campaigns across digital, print, social media, and events.
• Oversee the creation of engaging content, including website copy, email campaigns, blogs, brochures, and case studies.
• Lead SEO and paid advertising strategies to drive traffic and conversions.
• Manage the company website and ensure it is up-to-date, engaging, and optimised.
• Analyse campaign performance and produce regular reports to measure ROI and inform future strategies.
• Monitor competitor activity and market trends to identify opportunities for growth.
• Manage the marketing budget effectively.

Person Specification

• Proven experience in a Marketing Manager or similar role, ideally within the education, training, or professional services sector.
• Strong understanding of digital marketing channels and analytics tools.
• Excellent written and verbal communication skills.
• Creative thinker with the ability to develop engaging campaigns.
• Proficient in tools such as Google Analytics, email marketing platforms, CRM systems, and design tools (e.g. Canva, Adobe Creative Suite).
• A marketing-related degree or professional qualification (e.g. CIM) is desirable but not essential.

• Salary & Benefits
• Competitive salary of £40,000 per annum
• Office-based role with a supportive and collaborative team environment
• 30 days holiday including bank holidays
• Pension Plan
• Health Insurance

For more information contact Lisa at Yolk Recruitment Cardiff