Senior Brand Manager

Senior Brand Manager - Hybrid

Senior Brand Manager
Location: Hybrid - London, Lytham, Durham, or Glasgow (40% in-office)
Salary: £52,000 - £57,800 DOE

Contract: 23month FTC

Yolk Recruitment is working with a major UK financial institution undergoing exciting transformation. With a brand trusted by millions, they're now looking for a strategic, creative, and collaborative Senior Brand Manager to help shape how that brand is experienced by customers and employees across every touchpoint.

This is a brilliant opportunity to join a small, purpose-driven brand team at the heart of a respected national organisation - where your work will influence culture, customer experience, and the future of the brand itself.

What you'll be doing

The appointed Senior Brand Manager will lead a broad range of projects and will:

• Act as the brand subject matter expert, leading and influencing brand expression during business transformation projects.
• Collaborate with customer-facing teams and third-party suppliers to ensure brand authenticity and alignment with values and customer principles.
• Act as the final approver for brand compliance.
• Identify opportunities to evolve the brand for a seamless customer experience across all channels.
• Use customer insight (e.g., CSAT, feedback, complaints) to improve communications and inform brand-led improvements.
• Collaborate with service design, delivery teams, and partners to address issues and ensure smooth project delivery without impacting the customer or brand.
• The role will act as mentor and coach to others across to business to embed our brand.
• Step into roles such as Product Owner, Service Owner, or Business Manager as required.

What you'll bring to the team

The successful Senior Brand Manager will bring the following skills and experience to the team:

• Degree in communications, design, or a relevant field, or equivalent experience in brand management or related disciplines
• Working with brand in a digital environment.
• Knowledge of digital design systems and pattern libraries, ensuring cohesive and consistent visual branding across platforms.
• Experience balancing expression with functional requirements and user experience
• Experience of working in sprint and agile methodology.
• Experience in a brand or communications role, either client or agency side.
• Experience working across a range of channels and media types, including apps and websites.
• Experience effectively managing external agencies - from value costs analysis, briefing, evaluating work and assuring - through to delivery of final outputs
• Working and delivering branded experiences through third party suppliers

What you'll get in return

The successful Senior Brand Manager will join a trusted, high-profile organisation with a powerful social mission and have real ownership and visibility in a brand that touches millions.

They will also be rewarded with the following:

• Civil service pension of 28.97%
• Generous annual leave - starting at 25 days, increasing to 30 days
• Learning and development tailored to your role
• An environment with flexible hybrid working options
• 9-day fortnight scheme
• A culture encouraging inclusion and diversity
• Performance related variable pay bonus
• Enhanced maternity, paternity, adoption and shared parental leave
• A supportive, purpose-led culture that values innovation and collaboration.

Apply now to shape one of the UK's most recognisable brands from the inside out.

Yolk Recruitment is an equal opportunities employer and embraces diversity in our workforce. We employ the best people for the job at hand and actively encourage applications from all qualified candidates, regardless of gender, age, race, religion, sexual orientation, disability, educational background, parental status, gender identity or any other protected characteristic. We champion and celebrate diversity at Yolk allowing our team to bring their whole selves to work.