Field Sales Manager

Field Sales Manager - FMCG Industry
South Wales
Annual salary £40k - £44k

Yolk Recruitment are working with a well-established FMCG business that's looking for an experienced Field Sales Manager to join their growing commercial team. This role covers South Wales, managing a team of 5 sales reps and dealing with new and existing customers

The role:
You'll be responsible for around 60% account management and 40% new business development. That means looking after existing customers - ensuring they're getting the best service, spotting opportunities for growth, and keeping them engaged - while also identifying and winning new accounts across the region.

This is a hands-on, field-based role that would suit someone who enjoys building strong relationships, understands FMCG or foodservice sales, and takes pride in delivering results.

What you'll be doing:

• Managing team of five van sales reps
• Managing a portfolio of existing accounts across South Wales
• Building long-term relationships and identifying upsell opportunities
• Prospecting and securing new customers within retail, foodservice, and hospitality
• Working closely with internal teams to ensure great service delivery
• Reporting on sales performance and market trends

What we're looking for:

• Sales management experience
• Field sales experience
• Proven experience in business development or account management
• Background in FMCG or food manufacturing preferred but not essential
• Strong relationship builder with excellent communication skills
• Self-motivated, results-driven, and comfortable working independently
• Full UK driving licence

Package:

• Basic salary of £30k - £44k
• 25 days annual leave