PPC Manager

About the Role

Our client, a rapidly growing eCommerce-focused business based in Cardiff, is looking for an experienced Amazon Ads Specialist to join their performance marketing team. This is a fantastic opportunity for someone with a deep understanding of Amazon's advertising ecosystem who can take ownership of PPC strategy, optimisation, and reporting to drive measurable growth.

Key Responsibilities

• Plan, execute, and optimise Amazon PPC campaigns across Sponsored Products, Sponsored Brands, and Sponsored Display.

• Conduct detailed keyword research, competitor analysis, and bid optimisation to maximise ROAS and improve visibility.

• Monitor daily campaign performance and identify opportunities to scale or refine activity.

• Work closely with eCommerce, content, and product teams to support listings, A+ content, and overall marketplace strategy.

• Analyse sales and advertising data, producing insightful reports and recommendations for continuous improvement.

• Test new ad types, targeting strategies, and promotional tactics to stay ahead of competition.

• Manage budgets effectively and deliver consistent performance against KPIs.

About You

• Proven experience managing Amazon Ads campaigns (brand or agency side).

• Strong understanding of Seller Central / Vendor Central, marketplace trends, and PPC optimisation best practices.

• Confident with data analysis, including ability to interpret reports and draw actionable insights.

• Highly organised, proactive, and results-driven.

• Experience with Amazon DSP (desirable but not essential).

• Comfortable working in a fast-paced environment with multiple product lines.

What's on Offer

• Competitive salary and performance-related incentives.

• Hybrid working from a modern Cardiff office.

• Opportunity to shape the Amazon strategy for a growing and ambitious business.

• Supportive team culture with ongoing training and development.